Vol. 9, NO. 3 (September, 2011)

Table of Contents

The Influences of National Images on Marketing Performance: A Mediated Model Link Abstract |FULL TEXT
Arthur J. Lin, Chien-Lung Hsu, Tsui-Hsu Tsai
The Impact of Seller Expertise and a Refund Guarantee on Auction Outcome: Evidence from an Online Field Experiment of Camera Lens Market Abstract |FULL TEXT
Jen-Ruei Fu, Jessica H. F. Chen
Balanced Scorecard Implementation in Jordan: An Initial Analysis Abstract |FULL TEXT
Fawzi Al Sawalqa, David Holloway, Manzurul Alam
Adapting Postponement Strategies with Respect to the Profiles of Environment Abstract |FULL TEXT
Chia-Hua Chang
Project Reliability: Probability of a Project Meets its Quality-Cost-Time Target under Uncertainty Abstract |FULL TEXT
Yudha Andrian Saputra, Ode Siti Andini Ladamay
A Grounded Theory Study on the Business Model Structure of Google Abstract |FULL TEXT
Ming-Hone Tsai, Yu-De Lin, Yea-Huey Su
Earnings Management in Non-Profit Hospitals - Evidence from Taiwan Abstract |FULL TEXT
Hui-Fang Tan
Role of Innovativeness of Consumer in Relationship between Perceived Attributes of New Products and Intention to Adopt Abstract |FULL TEXT
Cheng-Hsun Ho, Wenchieh Wu
The Application of Artificial Neural Network Model on the Establishment of Configuration Identification Abstract |FULL TEXT
Ming-Kuen Chen, Kuang-Hua Pai, Chang-Hua Huang, Kuo-Hsuan Chen



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